INBOX INSIGHTS
Join the community
Quick-to-read tactical advice and tool suggestions straight to your inbox.
Yo, it’s Morgan J Ingram here, and this is sales email 101. 😎
TLDR:
Or just jump straight to how to write a good sales email video teardown. 🎬
Let’s face it, we all know the “spray and pray” approach is dead. RIP.
Great cold emails are now highly targeted. It’s less about your product and more about the prospect. Think about the value wave. 🌊
Let’s get into it. 👇
The pretty dang obvious first step, hey?
To send emails, you need email addresses.
You’d be surprised how many sales reps still don’t have the tools they need to access this contact data easily.
Then all you need to do is:
If you find people aren’t connecting or have the wrong details; add a step in your outbound sequence to use Kaspr to enrich your current data.
Why are you sending this email? No, seriously, why?
Don’t say: “Because they’re on my list.”
Senior leaders receive 100s of emails per day.
To be value-based, you’ve got to stand out. This means you’ve got to be explicit in why you’re reaching out.
The ultimate goal of a cold email is to get a reply. That’s it. 💯
As Amy Volas is a big fan of saying, ask yourself, “why does this even matter?”. This will make sure you’re sending an email with value.
Sending one email is very rarely going to get a meeting booked. You might get lucky once or twice but don’t bank on it. You should aim to pique curiosity, deliver something relevant to the prospect, and start a conversation.
This could look like the below. 👇
Personalized sales outreach is partly about relevancy. For your emails to work, you need to stop sending the same message to 100 people every day.
For the message to resonate, your prospect needs to know:
So what can you do to address all these points? Well, there’s a winning formula from Lavender, and it goes a little something like this…
Context = {observation} + {insight or problem}
So what could this look like?
Here’s an email teardown of what this formula in a personalized email could look like. 👇
The shorter, the better. 💯
If you’re sending an email from your dual monitor setup, remember that most people read emails on mobile devices.
Many outbound sales software that supports email outreach will have preview options so you can see how your email will look across desktop, tablet, and mobile. Don’t underestimate the importance of formatting. No one likes jumbled sentences, and it could do wonders for your reply rates.
Use short sentences and get to the point fast. If it doesn’t add benefit to the prospect, cut it out. No, you definitely don’t need to say, “I hope you’re well”.
You also don’t need to explain your role in your company, or how your company has been serving clients for the past 30 years. If they want that info, they can find it on your website.
It could look like this. 👇
Here are my top tips for keeping it snappy:
Here’s my video teardown about how to write a good sales email. 🎬